Shared Value Innovation | AIA Australia
AIA Australia’s Vitality program demonstrates the strength of science-backed digital health and wellbeing initiatives that shift insurance from claims management to prevention. Building on behavioural economics, the program has evolved to include enhanced mental wellbeing support through the “5590+” framework, adding environmental factors and mental health to the original model. With 130,000+ active members, the program shows remarkable outcomes: 16% lower mortality, ~7% lower hospital claims for engaged members, and $22.2M in premium savings for 2024. The program’s continued innovation includes 41% improvement in health metrics across members and over 81 billion steps walked annually.
