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The Purpose Playbook

Published by the Shared Value Initiative and FSG, the Purpose Playbook focuses on the how. It explains how to put purpose into action by employing nine essential shared value practices; each of which is supported by concrete steps and examples.

The Playbook aims to help companies better understand what it means to be a purpose-led organisation, what makes a purpose worth having, and how to deliver on the promise of purpose by focusing on the business discipline of shared value.

View the Purpose Playbook here, or watch SVI’s Introduction to the Purpose Playbook Webinar


“The Purpose Playbook moves purpose into action with nine essential shared value practices, making the steps concrete and offering illuminating examples. It is our great hope and belief that this tool will help amplify the impact of purpose around the world.”

– Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School