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The Purpose Playbook

Built on the premise that shared value is the best way to move from purpose to practice, the Shared Value Initiative and FSG have created the Purpose Playbook; to lead companies through how to become a purpose-led organisation. 

The Playbook explains how to build a shared value project or initiative, before embedding this strategy organisation-wide, to ensure authenticity and avoid purpose-washing.  

Under the umbrellas of purpose and culture, the Playbook helps companies do this through three key approaches: Strategy, Operations and People. 


View the Purpose Playbook here, or watch SVI’s Introduction to the Purpose Playbook Webinar

“The Purpose Playbook moves purpose into action with nine essential shared value practices, making the steps concrete and offering illuminating examples. It is our great hope and belief that this tool will help amplify the impact of purpose around the world.”

– Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School