Enhancing the Community | Launceston Central Inc Award Finalist
Small Tasmanian CBD organisation transformed a vacant shopfront into ‘The Lounge’ – a cosy community living room during winter months. Open 6 days a week for 13 weeks, this innovative space provided free access for arts, music, social interaction, and shelter from cold weather, addressing winter hibernation and CBD vitality issues. The project attracted 9,200+ visitors, achieved a world-class Net Promoter Score of 91, and engaged 25+ local groups and 40+ individuals who actively shaped programming. The initiative successfully revitalised the CBD, with both the original space and neighbouring premises securing long-term tenants post-project.
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