These case studies have been developed to provide best practice examples of shared value in action across the Asia Pacific. Supplied by a range of leading shared value corporations, these projects and initiatives highlight how leading with purpose can deliver real and measurable commercial benefits for business.
CancerAid Coach ProgramAIA Australia & CancerAid
Cancer can result in a lifetime trauma, even with a successful cancer outcome, with cancer related claims in top 3 for AIA Australia (AIAA), costing more than $222m annually. Of the 69% of Australians who are diagnosed with cancer survive, 40% are working age – and, despite recovering from the disease, 40% of this cohort will never return to work. AIAA provides customers with free access to the CancerAid Coach Program, which brings together technology, behavioural psychology, and evidence-based practices with the aim of improving clinical outcomes and return to work rates for patients following their cancer diagnosis.
NAB AssistNational Australia Bank and Uniting
NAB Assist is designed to support individuals facing financial hardship – something which can have long-term impacts for individuals and their families. In partnership with Uniting, NAB set out to really understand the needs of their customers, and then to reimagine their products, services and organisational processes in order to deliver on those needs. Since launching in 2013, NAB Assist has helped tens of thousands of customers avoid financial strain and bankruptcy, reduced complaints costs and improved customer and employee retention and satisfaction.
No LawyersForge Legal
There are 49,116 divorces granted in Australia and when a court process is required to settle a dispute about children and property, it will typically erode the family unit’s wealth by $100,000 on average, and can be as high as $1 million in major cities. The No Laywers platform, created by Forge Legal, provides Australians with access to a Family Law platform to divide assets and negotiate parenting when divorcing, without lawyers. It enables Australians to generate court documents without paying legal fees saving Australian families money, time, emotional heartache and financial stress.
AIA Vitality: The world's leading health and wellness programAIA Australia
Non-communicable diseases are responsible for 71% of deaths worldwide and 90% of deaths in Australia, and mental illness is the leading cause of workplace absence. AIA Australia seeks to create a new kind of insurance through an integrated life, health and wellbeing proposition to help people be well, get well, and protect their futures.
Premiums4Good is an innovative global initiative that sees QBE create social value and business value (shared value) by connecting insurance customer premiums to growing demand for impact investments.
Project PAVEDFAT, Engro Fertilizers, MEDA Canada
Project PAVE – Partnership & Value Expansion for Inclusive Seed System in Pakistan, aims to broaden and diversify the seed procurement base for rice, wheat and vegetables seeds for Engro Fertilizer’s seed business while improving livelihoods for smallholder farmers.
The Community Bank ModelBendigo Bank
In 1998, in response to thousands of branch closings in rural areas and small suburban communities by banks across Australia, Bendigo Bank partnered with local communities to create a new shared value model—the Community Bank. Bendigo Bank operates community banks in partnership with community members, leveraging Bendigo Bank’s expertise and reinvesting a portion of their revenue into the communities.
Wildlife. Not entertainersIntrepid Travel and World Animal Protection
Intrepid Group, a global leader in sustainable experience-rich travel, and World Animal Protection are improving the lives of elephants trapped in the tourism industry and transforming the travel sector. ‘Wildlife. Not entertainers’ is increasing animal welfare, promoting sustainable travel and improving the lives and livelihoods of elephant carers and those dependent on elephant tourism.
Enel: Redefining the Value ChainShared Value Initiative
Energy is a fundamental enabler for social and economic development and growth; yet research shows more than 1.3 billion people globally can’t reach modern sources. While many organizations strive to expand energy access to help meet development goals, doing so boosts greenhouse gas emissions and propels climate change. In a revolutionary step, Enel has set out to tackle the real challenge: Providing access to affordable, reliable and clean energy by reducing fuel poverty, safeguarding the environment, and protecting local communities.
Re-purposing food waste to boost farm and manufacturer profitabilityBlantyre Farms
This case study outlines the reductions in food waste and methane emissions that have accompanied commercial benefits for Blantyre Farms, as well as significant landfill cost reductions for their food company partners.
Driving inclusion in the supply chain for organic cocoa farmersWorld Vision Australia
Cocoa in the Pacific was once a thriving industry and a significant source of income for thousands of families. In an effort to increase cocoa farmers’ incomes and ensure sustainable social impact, World Vision partnered with Kokonut Pacific Solomon Islands (KPSI) and the Australian Department of Foreign Affairs and Trade (DFAT) through their Business Partnership Platform (BPP) in 2019.
YuMi Tourism PartnersThe Difference Incubator, Carnival Australia, DFAT
The project addresses the exclusion from formal markets that is often experienced by indigenous people and communities in the Pacific. The pilot aims to increase the number of sustainable local tour operators, and create more meaningful cultural exchanges between Carnival guests and their hosts. It gives emerging local tourism entrepreneurs direct access to one of their biggest markets – cruise ship tourists – through an accelerator program which focuses on core business skills and product development, and testing with customers.
BD: Healthcare Worker SafetyShared Value Initiative
In the early-to-mid-1980s, journal articles, CDC data, and advocacy by academics and healthcare worker unions raised the issue of needle-stick injuries and their potential to transmit the HIV virus and other infections to healthcare workers. BD recognized this health and safety problem as a social need and a business opportunity, and in 1988, it introduced the first safety syringe, incorporating a sliding safety shield to protect the needle after use, reducing the risk of injury and infection.
Shared Value in Banking: Homesafe Wealth Release®Bendigo and Adelaide Bank
Many aspects of Australia’s social and economic environment are changing with an increasingly ageing population, coupled with substantial medium term appreciation in capital city housing values. The Homesafe Wealth Release® product provides not only a mechanism to access wealth tied up in the family home in a safe and secure manner, but also ensures that the homeowner’s right to live in the home is fully protected. It provides the opportunity for home equity release to become a more meaningful fourth pillar of the Australian retirement income system through releasing more of the equity that senior Australians hold in their homes, whilst they still live in their homes. This case study from Homesafe Solutions Pty Ltd, a joint venture between The Szabo Group and Bendigo and Adelaide Bank Limited, provides a great example of reconceiving products and services.
The MASE ProjectWorld Vision Australia
In an effort to address the complex causes of poverty faced by Cambodian farmers, and ensure sustainability of the social impact created, World Vision has partnered with iDE and Lors Thmey to develop the Micro-Franchised Agricultural Service Expansion (MASE) Project (2016-2017). Adopting a pro-poor market systems approach to agriculture, the MASE project has considered key questions on how economic value or cost savings can be delivered, private sector engagement and the potential to scale.
Lumkani: Fire protection reimaginedWorld Vision Australia
Across the world, one person in every ten lives in a slum. As the global population rises, this number is expected to grow. Every day, people living in slums face a deadly risk to their health and safety…fire. To address this growing issue, international development organisation World Vision formed a partnership with Lumkani, an innovative social enterprise in South Africa. Together they implemented the prototype test of Lumkani’s rapid-fire system across 1000 slum households to alert families and the community of the ignition or spreading fire.
Ever wanted to create a shared value project but didn’t know where to start? Based on the shared value worksheet from the 2016 Forum, SVGO contains ten ready-to-go projects to adopt into your organisation – or use as inspiration to create your own. Created in collaboration with IAG and the Republic of Everyone.
Social Impact Loan ProgramBendigo and Adelaide Bank
Following extensive community engagement, Bendigo and Adelaide Bank and one of its Alliance Bank® partners, BDCU Alliance Bank® identified youth employment in their region as a key social issue. In response to this growing social need they have developed the Social Impact Loan Program to address local community needs through an impact investing framework. This program aims to close the gap – matching needs with jobs. In an industry first, the Alliance Bank has taken the lead in developing a strategy that secures the future growth of their business through tapping into less conventional sources of income.
AAI EssentialsSuncorp Group & Good Shepherd Microfinance
Launched in September 2015, Essentials by AAI is a market-first insurance product tailored to the needs of low-income earning Australians. Essentials by AAI is providing targeted access to insurance for those most vulnerable to the financial impact of unforeseen events, improving their financial security and opening up an entire new market for Suncorp Group.
Battery World: Creating Sustained Competitive AdvantagePhil Preston – Collaborative Advantage
In this case study Phil Preston describes how a Townsville franchise of Australian company Battery World differentiated its business by introducing an innovative recycling program. A sustained advantage and value proposition that successfully sets it apart as a business and an example of creating shared value.
Clinton Giustra Enterprise PartnershipCGEP and Social Atlas
The Clinton Giustra Enterprise Partnership (CGEP) is pioneering an innovative approach to achieving poverty alleviation at scale. CGEP is an independently financed initiative of the Clinton Foundation. CGEP are impact entrepreneurs, starting and scaling for-profit enterprises with a social purpose to bring people from low-income communities into the supply chains and distribution networks of large corporations. The enterprises are known as the Acceso enterprises.
Macarthur Real Estate Engagement Project: Real Estate Agents Helping to Reduce HomelessnessPhil Preston – Collaborative Advantage
The Macarthur Real Estate Engagement Project (MREEP) is the name of the collaboration between real estate agents, homelessness service providers and various government agencies, including housing, community services and unemployment support in Western Sydney with the ultimate aim of reducing homelessness.
Senior Parcel DeliveryCJ Korea Express
CJ Korea Express recognised the social needs of the aging population, and the extreme shortages of delivery staff and and difficulties in providing effective delivery service to secluded areas faced by the express business sector. To respond to these needs and to create a business opportunity, the CJ Korea Express used its strong foundation in logistical operations in the express business, and established the ‘Senior Parcel Delivery’ in 2013, a new sustainable model with joint partners.
Stockland Liveability IndexMelinda Leth, Les Hems, and Luke Turner – EY
Stockland is one of Australia’s leading diversified property groups. In the late 2000’s, Stockland realised there were differences in the level of social capital of its residential developments. As a result of deep customer insights and analysis, Stockland has developed a Liveability Index which captures the common factors which contribute to the liveability of their communities. The index is a valuable source of information which informs the design of future developments to make them more attractive to prospective customers, a happier place to live in the long-term and also class leading, setting Stockland apart from their competitors.
Uncle TobysMelinda Leth, Les Hems, and Luke Turner – EY
Uncle Tobys, established in 1861, is a leading Australian based ready-to-eat snack and cereal business. With a portfolio containing approximately 70 per cent oat based products, Uncle Tobys was heavily exposed to risks of increased prices, declining quality or sourcing from locations distant from the factory – increasing costs by 30 per cent. Recognizing this sourcing risk as a social and business opportunity, Uncle Tobys began developing a series of partnerships with upstream partners – including a now 18 year partnership with researchers.
PRISMA PartnershipCorteva Agriscience, DFAT and the Government of Indonesia (Bappenas)
Corteva Agriscience is creating a shared value initiative in partnership with PRISMA, a development partnership between the Government of Australia (Department of Foreign Affairs and Trade, DFAT) and the Government of Indonesia (Bappenas) that aims to accelerate poverty reduction through promoting inclusive economic growth. The initiative aims to increase corn farmers’ productivity and profitability in underperforming planting areas through the adoption of Corteva’s hybrid corn seeds technology.