These case studies have been developed to provide best practice examples of shared value in action across the Asia Pacific. Supplied by a range of leading shared value corporations, these projects and initiatives highlight how leading with purpose can deliver real and measurable commercial benefits for business.
For further case studies, visit the Shared Value Initiative.
BD: Healthcare Worker SafetyShared Value Initiative
In the early-to-mid-1980s, journal articles, CDC data, and advocacy by academics and healthcare worker unions raised the issue of needle-stick injuries and their potential to transmit the HIV virus and other infections to healthcare workers. BD recognized this health and safety problem as a social need and a business opportunity, and in 1988, it introduced the first safety syringe, incorporating a sliding safety shield to protect the needle after use, reducing the risk of injury and infection.
YuMi Tourism PartnersThe Difference Incubator, Carnival Australia, DFAT
The project addresses the exclusion from formal markets that is often experienced by indigenous people and communities in the Pacific. The pilot aims to increase the number of sustainable local tour operators, and create more meaningful cultural exchanges between Carnival guests and their hosts. It gives emerging local tourism entrepreneurs direct access to one of their biggest markets – cruise ship tourists – through an accelerator program which focuses on core business skills and product development, and testing with customers.
Shared Value in Banking: Homesafe Wealth Release®Bendigo and Adelaide Bank
Many aspects of Australia’s social and economic environment are changing with an increasingly ageing population, coupled with substantial medium term appreciation in capital city housing values. The Homesafe Wealth Release® product provides not only a mechanism to access wealth tied up in the family home in a safe and secure manner, but also ensures that the homeowner’s right to live in the home is fully protected. It provides the opportunity for home equity release to become a more meaningful fourth pillar of the Australian retirement income system through releasing more of the equity that senior Australians hold in their homes, whilst they still live in their homes. This case study from Homesafe Solutions Pty Ltd, a joint venture between The Szabo Group and Bendigo and Adelaide Bank Limited, provides a great example of reconceiving products and services.
The MASE ProjectWorld Vision Australia
In an effort to address the complex causes of poverty faced by Cambodian farmers, and ensure sustainability of the social impact created, World Vision has partnered with iDE and Lors Thmey to develop the Micro-Franchised Agricultural Service Expansion (MASE) Project (2016-2017). Adopting a pro-poor market systems approach to agriculture, the MASE project has considered key questions on how economic value or cost savings can be delivered, private sector engagement and the potential to scale.
Lumkani: Fire protection reimaginedWorld Vision Australia
Across the world, one person in every ten lives in a slum. As the global population rises, this number is expected to grow. Every day, people living in slums face a deadly risk to their health and safety…fire. To address this growing issue, international development organisation World Vision formed a partnership with Lumkani, an innovative social enterprise in South Africa. Together they implemented the prototype test of Lumkani’s rapid-fire system across 1000 slum households to alert families and the community of the ignition or spreading fire.
Ever wanted to create a shared value project but didn’t know where to start? Based on the shared value worksheet from the 2016 Forum, SVGO contains ten ready-to-go projects to adopt into your organisation – or use as inspiration to create your own. Created in collaboration with IAG and the Republic of Everyone.
AIA VitalityAIA Australia
The AIA Vitality program shows how shared value is working in the life insurance industry. AIA Vitality seeks to intervene in claims before they hit the door of the life insurer for preventable chronic diseases, while providing a program to improve the health of members.
Social Impact Loan ProgramBendigo and Adelaide Bank
Following extensive community engagement, Bendigo and Adelaide Bank and one of its Alliance Bank® partners, BDCU Alliance Bank® identified youth employment in their region as a key social issue. In response to this growing social need they have developed the Social Impact Loan Program to address local community needs through an impact investing framework. This program aims to close the gap – matching needs with jobs. In an industry first, the Alliance Bank has taken the lead in developing a strategy that secures the future growth of their business through tapping into less conventional sources of income.
Shared Value in Banking: The Community Bank ModelBendigo and Adelaide Bank
The Community Bank® model developed by Bendigo Bank is an alternative approach for providing financial services to rural and smaller metropolitan communities. By supporting their local branch, communities have the opportunity to generate revenue which may be able to be returned to support and develop the community through community projects, and provide returns to shareholders through dividends – promoting long-term growth.
AAI EssentialsSuncorp Group & Good Shepherd Microfinance
Launched in September 2015, Essentials by AAI is a market-first insurance product tailored to the needs of low-income earning Australians. Essentials by AAI is providing targeted access to insurance for those most vulnerable to the financial impact of unforeseen events, improving their financial security and opening up an entire new market for Suncorp Group.
Battery World: Creating Sustained Competitive AdvantagePhil Preston – Collaborative Advantage
In this case study Phil Preston describes how a Townsville franchise of Australian company Battery World differentiated its business by introducing an innovative recycling program. A sustained advantage and value proposition that successfully sets it apart as a business and an example of creating shared value.
Clinton Giustra Enterprise PartnershipCGEP and Social Atlas
The Clinton Giustra Enterprise Partnership (CGEP) is pioneering an innovative approach to achieving poverty alleviation at scale. CGEP is an independently financed initiative of the Clinton Foundation. CGEP are impact entrepreneurs, starting and scaling for-profit enterprises with a social purpose to bring people from low-income communities into the supply chains and distribution networks of large corporations. The enterprises are known as the Acceso enterprises.
Macarthur Real Estate Engagement Project: Real Estate Agents Helping to Reduce HomelessnessPhil Preston – Collaborative Advantage
The Macarthur Real Estate Engagement Project (MREEP) is the name of the collaboration between real estate agents, homelessness service providers and various government agencies, including housing, community services and unemployment support in Western Sydney with the ultimate aim of reducing homelessness.
Senior Parcel DeliveryCJ Korea Express
CJ Korea Express recognised the social needs of the aging population, and the extreme shortages of delivery staff and and difficulties in providing effective delivery service to secluded areas faced by the express business sector. To respond to these needs and to create a business opportunity, the CJ Korea Express used its strong foundation in logistical operations in the express business, and established the ‘Senior Parcel Delivery’ in 2013, a new sustainable model with joint partners.
Stockland Liveability IndexMelinda Leth, Les Hems, and Luke Turner – EY
Stockland is one of Australia’s leading diversified property groups. In the late 2000’s, Stockland realised there were differences in the level of social capital of its residential developments. As a result of deep customer insights and analysis, Stockland has developed a Liveability Index which captures the common factors which contribute to the liveability of their communities. The index is a valuable source of information which informs the design of future developments to make them more attractive to prospective customers, a happier place to live in the long-term and also class leading, setting Stockland apart from their competitors.
Uncle Toby’s: Sustainable Oat Production in Rural AustraliaMelinda Leth, Les Hems, and Luke Turner – EY
Uncle Tobys, established in 1861, is a leading Australian based ready-to-eat snack and cereal business. With a portfolio containing approximately 70 per cent oat based products, Uncle Tobys was heavily exposed to risks of increased prices, declining quality or sourcing from locations distant from the factory – increasing costs by 30 per cent. Recognizing this sourcing risk as a social and business opportunity, Uncle Tobys began developing a series of partnerships with upstream partners – including a now 18 year partnership with researchers.