Sara James, an Emmy Award Winning Foreign Correspondent who covers Australasia for NBC News, talks about ‘Creating Shared Value’ on Australia’s ABC News Breakfast.

Sara interviews co-author Mark Kramer about the shared value concept and the role of companies in addressing social problems. Sara also interviews James van Smeerdijk and Jodie Sizer from the PricewaterhouseCoopers Indigenous Consulting firm (PIC). PIC is an independent member firm co-founded by four Aboriginal entrepreneurs with PricewaterhouseCoopers Australia to tap into growing interest among business and government in engaging with indigenous Australia. PIC is majority owned, led and staffed by Indigenous Australians. The unique power of their business is the combination of their Indigenous expertise and experience, with PwC’s world-leading professional services capability.