Stay up to date with all the latest from Shared Value Project by signing up to our eNewsletter

Social Outcomes launch report on shared value in Australia

July 31, 2015

Anna Bowden, Senior Associate at Social Outcomes discusses the release of the ‘Shared Value in Australia’ report, the first major piece of research on shared value in Australia describing how our unique market and context will drive the uptake of shared value and business innovations that reduce social and environmental problems.

On 23 July 2015, Social Outcomes released the report, Shared Value in Australia. A video introducing the report was also revealed. The report is the first major piece of research on shared value in Australia, complementing the upcoming survey on the state of shared value in Australia among ASX 100 companies, to be released by the Shared Value Project on 14 August 2015.

Shared Value in Australia describes how our unique market and context will drive uptake from pioneering Australian businesses who have identified the opportunity to grow their business, markets, and revenue streams – through innovations that reduce social and environmental problems.

The report was launched at NAB’s Sydney office, and included a panel of experts in shared value creation including Helen Steel from the Shared Value Project, Sasha Courville from NAB, Annette Ruhotas from Lend Lease, and Sandy Blackburn-Wright from Social Outcomes. The following excerpt is taken from the introduction to the report:

IMG_1575 copy

Business is rapidly changing, fuelled by increased transparency, digital innovation, consumer engagement, finite resources and supply chains, and dynamic demographics and workforces. Traditional models that relied solely on public funding and services to address social and environmental needs, are clearly waning.

Our societal challenges are not disappearing, and yet government’s ability to fund resolutions is diminishing. Against this backdrop, shared value has emerged as one tool in the toolbox of non-traditional partnerships between business, government, and civil society – that we might deploy towards social impact and sustainable business.

Shared value creation is not another name for corporate social responsibility (CSR). While some overlap exists, the clear distinction between the two is that shared value programs emerge from core business operations and strategy, whereas CSR is typically an ‘add-on’ feature, originally developed for public relations purposes. In some ways, shared value represents a return to the original purpose of business – to serve a community’s needs. Some might go as far as to say it reflects an Adam Smith ‘invisible hand of the market’ type approach to resolving social issues. In other ways, shared value creation requires new, novel, and innovative approaches to business.

By their very nature, programs that approach our environmental and societal issues as opportunities for impact, are challenging, complex, and messy. As the cases throughout this report demonstrate, their successful implementation will require new skillsets, unique combinations of existing skillsets, passion, commitment, and perhaps above all else, a driving sense of creativity and innovation. The most successful shared value initiatives come from companies who are never satisfied; who are constantly driving themselves, their partners, and their teams – to innovate, iterate, and improve.

This report highlights leading case studies from Australia, and around the world, to demonstrate what works, and why. We are heavy on global examples of shared value for one simple reason: inspiration. We believe that seeing live examples of shared value creation, is the most effective way to envision the breadth and depth of what can be achieved. This report is also an exploration of the state of shared value in Australia, why the practice is expected to grow in the country, and what will drive that development. As the case studies attest, shared value creation is sector and industry agnostic. Pioneers from across broad industry sectors in the country, including financial services, professional services, extractives, and consumer goods, are exploring how they can turn social and environmental challenges into strategic business opportunities.

Research for this report draws on dozens of interviews and discussions with stakeholders in Australia and abroad, as well as analysis of many more case studies in shared value. It is by no means a comprehensive assessment of all the activity underway, and there are hundreds of terrific examples we sadly could not include. We have tried to select a variety of cases which demonstrate both the enormous social impact that shared value programs can create, as well as the diversity and creativity in design of those projects.


Download full report here


About Social Outcomes: Social Outcomes is a team of experienced practitioners in the design and implementation of programs for social and environmental impact. We develop collaborative partnerships across the business, government, not-for-profit and philanthropic sectors, to create dynamic and financially sustainable solutions to social issues. We work closely with those partners to identify and utilise the most appropriate mechanisms for impact, including: shared value, impact investment, social innovation, social enterprise development, social procurement, payment by outcomes, impact measurement, and collective impact.

SV Report Cover


Image credits: Social Outcomes