As one of the largest life insurers in Australasia, AIA Australia has paved the way for a new kind of insurance – one which centres around helping customers to live healthier, longer and better lives.

Central to this is the AIA Vitality program – an award-winning health and wellness platform which provides the knowledge, tools and motivation to improve clients’ health.

Beyond this social benefit, the program is delivering significant economic gains. This is but one of the many ways that AIA uses its data and expert insight to build new health solutions.

Driven by leadership from the c-suite and executive management, AIA is at the forefront of the shared value movement. The organisation is a true example of the magic that can happen with purpose and profit meet.