AIA Australia is an independent life insurance specialist that offers a range of products that protect the financial health and welfare of more than three million Australians. AIA Australia is a partner organisation that works closely with major financial institutions, superannuation funds, member based organisations and corporate partners to sell life insurance, and offers retail insurance products through financial advisers and a valued network of affinity partners. AIA Australia is backed by AIA Group, the largest independent publicly listed pan-Asian life insurance group, with a presence in 18 markets around the Asia-Pacific region. The purpose of the AIA Group is to play a leadership role in driving economic and social development across the region.

As a business which assists members financially when they’re at their most vulnerable, AIA Australia saw trends in the increasing level of insurance claims that they needed to address by taking a proactive approach that would not only benefit them as a business, but would also help their customers, partners and society as a whole. This includes various programs to address issues such as preventative health challenges, and people’s ability to return to work from a physical or mental health related problems. AIA Australia are beginning to embed shared value as an operational and cultural philosophy at the organisation, led by the Strategy team housed within the Finance department, and is also directly shaped and driven by the CEO, Executive Committee and the Senior Leadership Group.