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New Australian Case Studies: Stockland and Nestlé Australia

July 31, 2015

At the Shared Value Project, we find that examples of practice are one of the best ways to explore and and develop shared value understanding. This month we introduce two new Australian case studies on Stockland and Nestlé Australia by Melinda Leth, Les Hems, and Luke Turner from EY Australia.

Learn more about Stockland’s Liveability Index which is helping to improve the long-term liveability of their communities, and how Nestlé Australia’s Uncle Toby’s Oats Program enhanced productivity in the supply chain to enhance social and business opportunities.


Stockland – Liveability Index

Stockland is one of Australia’s leading diversified property groups – owning, developing and managing a large portfolio of shopping centres, office and industrial assets, residential communities, and retirement villages.

In the late 2000’s, Stockland realised there were differences in the level of social capital of its residential developments. Some communities displayed aspects of anti-social behaviour and lower levels of customer satisfaction, while other communities were highly sort after and were proud residents. This variability caught the attention of senior executives and the sustainability team. Together with marketing, development managers and community development managers, the team set out to uncover what was driving success at each community.

As a result of deep customer insights and analysis, Stockland has developed a Liveability Index which captures the common factors which contribute to the liveability of their communities. The index is a valuable source of information which informs the design of future developments to make them more attractive to prospective customers, a happier place to live in the long-term and also class leading, setting Stockland apart from their competitors.

Stockland’s journey highlights that projects with a strong social purpose and a clear commercial case have the power to change the way people live.

EY has written at a detailed case study on Stockland’s shared value journey. For more information click here.

Authors: Melinda Leth, Les Hems and Luke Turner

Download the case study


Nestlé Australia – Uncle Toby’s Oats

Uncle Toby’s, a subsidiary of Nestle, is one of Australia’s favourite breakfast and snack food companies.

With approximately 70 per cent of their products made from oats, Uncle Toby’s found themselves in a precarious situation – low volumes of locally grown quality oats. The result was an increasingly unsustainable supply chain, both financially and environmentally.

By speaking with stakeholders on the ground, Uncle Toby’s quickly identified the barriers to local producers sowing and producing high yielding quality oats which would meet consumer expectations. Recognising the barriers as a social and business opportunity, Uncle Toby’s initiated a series of partnerships with researchers, local agronomists and producers to address the issues.

Uncle Toby’s Oats Program is a great example of a bottom up approach to creating shared value. The program not only aligns with the global shared value strategy, which Nestle is now famous for, but it also shows the potential of shared value for both emerging and developed economies.

EY has written a detailed case study on how Uncle Toby’s is creating shared value in Australia. For more information click here.

Authors: Melinda Leth, Les Hems and Luke Turner

Download the case study

Uncle Tobys

About the research: EY interviewed leading Australian organisations to understand their journey and approach for creating shared value. The views expressed on this post are the authors and do not necessarily represent Ernst & Young’s position.


Image Credits: Stockland and Nestlé Australia via Shared Value Initiative