The Energy Charter’s “Knock to Stay Connected” initiative prevents customer disconnections through retailer-network collaboration and a Customer Code. Trained crews conduct in-person visits to offer support information before disconnection. Trials avoided 70-80% of disconnections. The co-design process with consumer advocates and the self-regulated, voluntary Code are innovative. Shared value is created by maintaining essential energy access for customers, engaging hard-to-reach customers for retailers, and enhancing safety for networks.