AIA Australia is an independent life insurance specialist that offers a range of products that protect the financial health and welfare of more than 3.5 million Australians.

As a business which assists members financially when they’re at their most vulnerable, AIA Australia saw trends in the increasing level of insurance claims that they needed to address by taking a proactive approach that would not only benefit them as a business, but would also help their customers, partners and society as a whole.

Programs, including AIA Vitality, address issues such as preventative health challenges, and AIA Rehabilitation addresses people’s ability to return to work from physical or mental health related problems.

AIA Australia is beginning to embed shared value as an operational and cultural philosophy at the organisation, led by the Strategy team housed within the Finance department, and is also directly shaped and driven by the CEO, Executive Committee and the Senior Leadership Group.