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Essentials by AAI, by Suncorp Group – 2016 Shared Value Award

Winner, Shared value project by an organisation or collaboration

Essentials by AAI is an accessible insurance cover available to people on low incomes, born out of a partnership between Suncorp Group and not-for- profit organisation Good Shepherd Microfinance.

Essentials is a new product innovation designed to make profit and also address a fundamental need in the community. Essentials addresses the issues of insurance affordability and financial exclusion in Australia, by offering a sustainable insurance product that enables people on low incomes to accumulate and use assets with much greater safety and confidence.

Suncorp Group Limited is a top 20 ASX-listed company which has evolved into a unique financial services company, delivering highly-valued banking, wealth and insurance products and services across Australia and New Zealand. The Group serves close to 9 million customers through its trusted brands including Suncorp, AAMI, GIO, Shannons, Vero and Apia. Suncorp’s purpose is to “Create a better today” for all of their stakeholders, including their customers, shareholders, people and communities. This means, they help people and communities live the life they want today and plan for the life they want tomorrow.

Read the Essentials by AAI case study