Intrepid Travel partnered with PwC Indigenous Consulting (PIC), Welcome to Country, and the National Indigenous Australians Agency (NIAA) to develop a national mentoring program for First Nations tourism businesses in Australia. The program provides demand-driven training, mentoring, and a pathway to market for First Nations businesses, with Intrepid contributing its tourism expertise, knowledge modules, and distribution pathways.
Societal Value Created
- The program aims to create long-term outcomes such as viable and sustainable First Nations businesses, contributing to closing the gap in youth employment and strong economic participation of First Nations people and communities.
- It also seeks to foster a greater understanding of First Nations cultures in the wider community through the growth of the First Nations tourism sector.
Business Value Created
- Intrepid gains access to First Nations products for its tours, providing its staff with learning and engagement opportunities through volunteering and cultural training.
- The program creates an income stream for Intrepid by valuing its knowledge and training, allowing the company to reinvest in reconciliation and other impact activities, and providing a model for scaling the program globally.