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7 Purpose Statement Mistakes & How to Fix Them

A range of people important to your business want to know what you stand for. Once upon a time it was easy to fob them off with a purpose or mission statement that no one really cared about, but those days are gone and purpose is getting serious!

  • March 23, 2021
  • Online via Zoom
Register Now


23 March AEDT, 8pm


It’s how you inspire your people, delight your customers and attract quality business partners and shareholders. Studies show it drives performance, higher valuations and stronger work cultures and the purpose statement is at the heart of the challenge.

How good is yours?

In this 45-min online seminar, you’ll discover:
– Why business purpose matters more than ever
– How it drives profits and gives you an edge
– 7 common purpose statement mistakes; and
– A simple checklist to keep you on track.

Phil traded in his corporate career to help businesses use purpose to support people and the planet whilst also growing their bottom line. As a speaker, facilitator and strategist, he’s worked with small-medium enterprises through to large corporations and everything in between and is the author of Connecting Profit With Purpose.

Note: This is a live event and there will be time allocated for Q&A. No recording will be distributed.

If the day or timezone doesn’t work for you please contact Phil at