These case studies have been developed to present examples of shared value in practice and highlight how both business and social value can be created. They are designed to provide inspiration and information for companies exploring shared value. For further case studies visit the Shared Value Initiative.
AIA VitalityAIA Australia
The AIA Vitality program shows how shared value is working in the life insurance industry. AIA Vitality seeks to intervene in claims before they hit the door of the life insurer for preventable chronic diseases, while providing a program to improve the health of members.
Social Impact Loan ProgramBendigo and Adelaide Bank
Following extensive community engagement, Bendigo and Adelaide Bank and one of its Alliance Bank® partners, BDCU Alliance Bank® identified youth employment in their region as a key social issue. In response to this growing social need they have developed the Social Impact Loan Program to address local community needs through an impact investing framework. This program aims to close the gap – matching needs with jobs. In an industry first, the Alliance Bank has taken the lead in developing a strategy that secures the future growth of their business through tapping into less conventional sources of income.
Shared Value in Banking: The Community Bank ModelBendigo and Adelaide Bank
The Community Bank® model developed by Bendigo Bank is an alternative approach for providing financial services to rural and smaller metropolitan communities. By supporting their local branch, communities have the opportunity to generate revenue which may be able to be returned to support and develop the community through community projects, and provide returns to shareholders through dividends – promoting long-term growth.
AAI EssentialsSuncorp Group & Good Shepherd Microfinance
Launched in September 2015, Essentials by AAI is a market-first insurance product tailored to the needs of low-income earning Australians. Essentials by AAI is providing targeted access to insurance for those most vulnerable to the financial impact of unforeseen events, improving their financial security and opening up an entire new market for Suncorp Group.
Battery World: Creating Sustained Competitive AdvantagePhil Preston – Collaborative Advantage
In this case study Phil Preston describes how a Townsville franchise of Australian company Battery World differentiated its business by introducing an innovative recycling program. A sustained advantage and value proposition that successfully sets it apart as a business and an example of creating shared value.
Clinton Giustra Enterprise PartnershipCGEP and Social Atlas
The Clinton Giustra Enterprise Partnership (CGEP) is pioneering an innovative approach to achieving poverty alleviation at scale. CGEP is an independently financed initiative of the Clinton Foundation. CGEP are impact entrepreneurs, starting and scaling for-profit enterprises with a social purpose to bring people from low-income communities into the supply chains and distribution networks of large corporations. The enterprises are known as the Acceso enterprises.
Macarthur Real Estate Engagement Project: Real Estate Agents Helping to Reduce HomelessnessPhil Preston – Collaborative Advantage
The Macarthur Real Estate Engagement Project (MREEP) is the name of the collaboration between real estate agents, homelessness service providers and various government agencies, including housing, community services and unemployment support in Western Sydney with the ultimate aim of reducing homelessness.
Senior Parcel DeliveryCJ Korea Express
CJ Korea Express recognised the social needs of the aging population, and the extreme shortages of delivery staff and and difficulties in providing effective delivery service to secluded areas faced by the express business sector. To respond to these needs and to create a business opportunity, the CJ Korea Express used its strong foundation in logistical operations in the express business, and established the ‘Senior Parcel Delivery’ in 2013, a new sustainable model with joint partners.
Stockland Liveability IndexMelinda Leth, Les Hems, and Luke Turner – EY
Stockland is one of Australia’s leading diversified property groups. In the late 2000’s, Stockland realised there were differences in the level of social capital of its residential developments. As a result of deep customer insights and analysis, Stockland has developed a Liveability Index which captures the common factors which contribute to the liveability of their communities. The index is a valuable source of information which informs the design of future developments to make them more attractive to prospective customers, a happier place to live in the long-term and also class leading, setting Stockland apart from their competitors.
Uncle Toby’s: Sustainable Oat Production in Rural AustraliaMelinda Leth, Les Hems, and Luke Turner – EY
Uncle Tobys, established in 1861, is a leading Australian based ready-to-eat snack and cereal business. With a portfolio containing approximately 70 per cent oat based products, Uncle Tobys was heavily exposed to risks of increased prices, declining quality or sourcing from locations distant from the factory – increasing costs by 30 per cent. Recognizing this sourcing risk as a social and business opportunity, Uncle Tobys began developing a series of partnerships with upstream partners – including a now 18 year partnership with researchers.