The Business Purpose Project (TBPP) helps executives and leaders navigate the shift to the purpose economy, primarily through consulting, facilitation, event production, communications and thought leadership services. In particular, TBPP focuses on both the technical and storytelling aspects required to shift mindsets and create buy-in for change.
Given that shared value is a powerful means for innovating with a purpose lens, organisations are being challenged to build their capability in this area. The founder of TBPP, Phil Preston, is the author of several shared value case studies and the how-to book, Connecting Profit with Purpose.